PrimaLoft and DOWNLITE Launch Support Your Dreams

September 24, 2009

PrimaLoft and DOWNLITE have joined forces to launch Support Your Dreams, a campaign designed to support women and children making the transition into a new life away from the fear of domestic abuse.

Through the Support Your Dreams campaign, PrimaLoft and DOWNLITE will partner to donate pillows for residents of domestic violence shelters, spearhead donations drives to benefit local domestic violence shelters, and create an online pillow purchase program with proceeds to benefit domestic violence services. All events will take place during the month of October in recognition of National Domestic Violence Awareness month.

Throughout the year, PrimaLoft and DOWNLITE will donate hundreds of PrimaLoft pillows to the Equinox Domestic Violence Shelter in Albany , New York and the Cincinnati YWCA Battered Women’s Shelter. Equinox and the Cincinnati YWCA were selected to kick off the Support Your Dreams campaign because of their significant involvement in PrimaLoft and DOWNLITE’s respective communities of Albany , New York and Mason , Ohio.

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