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This feature in Formula4 Media Publications includes consumer research and retail point-of-sale (POS) data from Leisure Trends Group. Consumer data is based on Leisure Trends Group’s LeisureTRAK® study as well as its exclusive consumer research panel, the Most Active Americans Panel™ ( MAAP™). The retail point-of-sale / retail sell |
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• LeisureTRAK® data is developed from a quarterly poll of 1,000 American adults, ages 16 plus. The results are projectable to the U.S. population. With over 20 years of historical data, the LeisureTRAK report is the definitive source on Americans at play. • MAAP™ is an exclusive consumer research panel comprised of highly active and engaged Americans. MAAP represents the active ALPHAs, sport and recreation consumers who participate in and purchase most frequently. • RetailTRAK™ is a point-of-sale (POS) retail sales tracking & trend spotting service, providing insight into the strengths and weaknesses of brands. Subscribing companies are able to spot opportunities in a competitive marketplace, understand retail sales trends and impact market share growth. Reports cover categories, brands and styles. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share, margins, turn and inventory. |
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| For more information on Leisure Trends Group or its reports, contact Julia Day at 303-786-7900 ext. 107 or jday@leisuretrends.com. For additional information on Trend Insight, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. |